Addressing Customer Desire, Empowering Our Dealers

To better address customer pain points and provide stronger support for our dealer partners, OMIGE Office Furniture, a brand under Auge Group, held a high-level staff training session titled “Order-Handling Tools” on November 20, 2025.

Targeting Pain Points: From “Problem Lists” to “Solutions”

The training was designed to tackle real-world customer issues, focusing on:

• Deepening product knowledge

  
  

• Optimizing design proposals

  
  

• Improving after-sales response

  
  

Trainers used real case studies and software demonstrations to break down solutions to common challenges. 

Empowering Partners: Building a Stronger "Backbone" for Dealers

Dealers are our "comrades-in-arms" in market expansion. Their capabilities directly impact the end customer's experience. The training focused on empowering dealers through:

• Standardised Processes: Providing unified service procedures and effective communication techniques.

  
  

• Rapid Response: Ensuring dealers get professional answers from the company quickly.

  
  

• Seamless Coordination: Enabling smooth collaboration with our internal teams on projects.

  
  

• Confident Branding: Giving dealers the confidence to communicate the OMIGE brand value.

  
  

  The end of this training marks the beginning of a new phase in service upgrades and empowerment. OMIGE will continue to focus on customer needs and dealer pain points by organising regular, targeted training sessions. Our goal is for every employee to become an expert in serving customers and a partner in empowering dealers, creating more value together for mutual long-term growth!